Customer is not just a number

Since the beginning of the month I am working with a new system that serves to organize my work and payments.
And in this run I did not give the deserved attention to a new customer.
And I just got this by email.

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 "Every time I requested an edit I asked you a couple of questions and you never answered any of my questions.  I had to have the same design you digitized for me #148 and the same design again #343 digitized by a different company.  Their file stitched out perfectly.  Yours kept stitching out oblong --- not round.  
 
I used your company based on feedback from other people, but the lack of communication and the difficulty in getting the designs edited so they stitch out properly is not worth the hassle.  I will be using a different company from now on.  They are more expensive but I had no problems with the last two designs they did for me..... Not one issue."

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I felt really bad, knew that just a retraction email was not enough.
Then at the same time I returned the amount spent and a little more to cover the time lost by the client.
And I also bought a basket with goodies and send it to the address that was on Paypal. It was delivered the next day.
Then I received this by email​

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"Vitor,

OH MY!!!  Thank you so so very much for the gift basket.  This was totally unexpected.  You really didn't have to do this and we are truly grateful for your generosity.  This gesture goes to show how much someone cares about their business and evidently you care very much about your customers.  It would wrong for me not to continue a business relationship with you, so the next time I need something digitized I will definttely send it to you.

Thank you so very much!!"

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​I've learned that I can never be so busy that I can not stop and give the necessary attention to each client. Because customer is not just number, they are human!